Stefanie Wasserman writes copy for advertising, the web, marketing-communications, corporate communications, and public relations. She speaks through the lens of drama - reaching audiences on an emotional level. Using humor and wit, she works in video, interactive, TV, print, and collateral. She is a wordsmith with a passion for language. She makes benefits come alive.
Her copywriting clients come from the broadcast, pharmaceutical, technology, and business sectors. She writes to solve business problems. She writes to solve consumer problems. She turns marketing objectives into strategic concepts, with targeted, compelling copy.
Using theater and Stanislavsky techniques, her copywriting straddles the razor-thin line between comedy and drama. She creates characters with truthful relationships who speak real dialogue. Emotional marketing is her strength. She writes in many voices and styles. She tells stories.
Stefanie Wasserman is equally fluent with images as she is with word concepts. Her installation work has been exhibited at the AIGA (American Institute of Graphic Arts), in museums and galleries in five countries, and on CNN.
Her first 30 second television spot moved people to tears. The pro gay-marriage dramatic vignette was recognized by comedian Margaret Cho, and Paris Barclay, writer/director of “West Wing” and “E.R.” The same commercial also ran locally in Miami during the first 2004 Presidential Debate, and in MTV’s "Get Out the Vote 2004" national campaign. Her second television spot on the tsunami helped to raise millions, won a Telly Award, and was featured in Adrants, MediaPost, and Create Magazine. It was also featured in the 2006 Australian advertising conference, "Who's Doing it Right?"
Stefanie Wasserman speaks to her audience through the lens of drama - reaching people on an emotional level - touching them for the long-term with well-crafted concepts and fresh ideas.Isn't that the goal of successful communications: to create a long-term, resonating connection with your target audience?